Always On Sale Blog

We are very excited to tell you that we have 2 more channels launching before Christmas;

TO LAUNCH NOVEMBER 1ST (channel 72) LAUNCHING DECEMBER 4TH (channel 23)

7TWO

On Sunday the 1st of November at 12 noon, Channel 7 will launch 7TWO.

7TWO is more of what audiences love about Seven. More drama, more lifestyle, more reality, more comedy, more movies…. more first class entertainment, free for everyone.

AND it will be the new home for PREMIERE episodes of Seven’s international hits including JJ Abrams’ Lost, Ugly Betty, Heroes and 24.

SOME OF THE SHOWS

7TWO was created as a natural extension of Seven’s successful primary channel. Below are a few of the shows that will feature on 7TWO:

THE SOPRANOS SIX FEET UNDER UGLY BETTY

HEROS LOST 24

FIFTH GEAR THE JAY LENO SHOW HEARTBEAT

A TOUCH OF FROST PRIME SUSPECT NOT GOING OUT

BENIDORM HOLBY BLUE BRITIANS BEST DISH

MY OWN WORST ENEMY REAPER SHARK

TIN MAN ROME MAKE ME A SUPERMODEL

AMERICAN GLADIATORS MONSTER GARAGE

THE FACE OF 7TWO

Television’s most popular and versatile presenter, self-confessed, “arm chair expert” Tom Williams is the perfect choice as the face of 7TWO.

Tom says 7TWO will have “something for everyone” catering to a range of TV tastes “from the weekend rev-head to the aspiring chef.” “What I love about 7TWO is the great mix of

the new and classic. I am a big Jay Leno fan, so it will be great to be able catch that on a daily

basis. And I can’t wait to see how the last season of Lost unravels. “It’s fair to say I’ll be booking in some extra time on the couch. I can’t wait for it all to kick off.”

ABC3

ABC3 will launch on Friday the 4th of December. As previously mentioned in the June Newsletter, ABC3 is aimed at 6-15 year olds with a core demographic of 8-12.

Not only will ABC3 be on Freeview digital TV, it will also be available online at abc.net.au/abc3.

ABC3 will REALLY speak to kids – interactive, intelligent and entertaining content from 6am to 9pm every day. It will be distinctively Australian and commercial free.

PROGRAMMING STRUCTURE

During the week, AB3 offers Studio 3 in the morning and RollerCoaster in the afternoons. In between, they’ll feature a mix of factual and adventure series, wildlife and documentaries, games shows, news and current affairs, dramas and classic Australian animations.

From 6pm, its comedy and cartoons, drama and music.

On the weekends, it’s time to relax and chill out with something special – highlights from some of the weekly shows and lots more!

SOME OF THE NEW SHOWS

STUDIO 3

A mix of fun, games, competitions, special guests and more. Studio 3 is the home of everything that will happen on ABC3.

PRANK PATROL

Kids get to help to create, build and execute the prank of a lifetime on their chosen target. All in the name of good fun.

RUSH TV

A fast-paced blur of action sports and urban culture. Co-hosted by Chris Boadle (a competition snowboarder) will be checking the latest and greatest in snowboarding, bmx, surfing and motocross.

GOOD GAME SP

All the latest news, views and reviews. This specially created show is the younger sibling to ABC2’s highly successful Good Game program. Joining the host will be the regular Good Game Host from ABC2, Steve „Bajo’ O’Donnell.

MY PLACE

A drama based on award-winning book about 13 kids, 130 years and a fig tree.

CJ THE DJ

An interactive animation about a teenager who loves music.

DANCE ACADEMY

Centres around a group of male and female students training in the National Academy of Dance.

DEAD GORGEOUS

A drama about three strong-willed sisters given a second-chance at life as a ghost.

HEARTBREAK HIGH

The return of the much loved Australian classic.

RICHARD HAMMOND’S BLAST LAB

The Science show with a bang.

THE HOSTS

ABC3 will feature some of the most exciting new talent in the country, with 6 new hosts announced:

1. Amberley Lobo (18) from Perth Host of Studio 3

2. Kayne Tremills (22) from Melbourne Host of Studio 3

3. Ben Crawley (21) from Melbourne Roving Reporter – Studio 3

4. Scott Tweedie (21) from Brisbane Host of Prank Patrol

5. Hannah Wang (20) from Sydney Host of Rush TV

6. Stephanie ‘Hex’ Bendixsen (24) from Sydney Host of Good Game SP

These 6 were picked from over 5,000 applications. What an achievement!

WANT MORE? ABC FOR KIDS ON 2!

And it’s not just the school kids that will benefit from the fantastic content on the ABC! ABC TV is also expanding its pre-school programming on ABC2.

Also from December 4 – ABC for Kids on 2 will broadcast weekdays from 9am to 6pm and weekends from 6am to 6pm.

The Wiggles will host a special hour of fun and games followed by a collection of animations, dramas and entertainment.

HOW YOU MIGHT CONSIDER LEVERAGING THESE NEW CHANNEL LAUNCHES

Key talking points around 7TWO

– New home for PREMIERE episodes of Seven’s international hits including JJ Abrams’ Lost, Ugly Betty, Heroes and 24.

– CONTENT CONTENT CONTENT! Iconic programs including the mob hit The Sopranos, much loved drama Six Feet Under and groundbreaking comedy Murphy Brown will screen on the channel alongside new, primetime episodes of The Jay Leno Show, five nights a week.

– 7TWO will feature the very best of British television from traditional, tried and true favourites A Touch of Frost, Prime Suspect, Judge John Deed, Rosemary and Thyme and

Minder to premiere episodes of motoring hit Fifth Gear, Heartbeat, Holby Blue, Benidorm, Britain’s Best Dish and Gavin & Stacy.

– Additional themed nights of programming include Action & Adventure, Lifestyle and Movies with the latter featuring an extensive catalogue of family titles from Disney’s studios.

– Handpicked cooking programs from the world’s top chefs including Jamie Oliver, Curtis Stone, Rick Stein, Ainsley Harriott and Gary Rhodes will also feature Monday to Friday afternoons.

– A broad mix of new and classic programs – including Coronation Street, Emmerdale,

Shortland Street, The Martha Stewart Show, Home and Away; The Early Years, Sons and

Daughters, Magnum PI and Moonlighting – complete the channel’s daytime schedule.

Key talking points around ABC2 and ABC3

– The changes to the programming on ABC2 and the introduction of ABC3 have been made in response to audience demand.

– Both ABC2 and ABC3 are digital channels created just for kids, so you need to convert to digital to have access to all these amazing shows!

– You’ll have all these shows for kids to watch over the school holidays.

– It’s COMEMRCIAL FREE. No one will be advertising to their kids.

– It’s distinctively Australian (parents wanted more programming with an Australian Voice).

– It’s been created especially for school kids (6-15 yrs old).

– Talk about the content, the great new shows.

Think about promoting ABC3 and 7TWO in your catalogues and in-store POS

– Why not promote it in store? To get these great channels, you’ll need to switch to digital.

– You WILL need sign off to use the ABC logos and 7TWO, so if you intend to do so, please contact your head office who can contact Freeview to gain approval.

FOR THE BEST PREMIERE PROGRAMMING IN AUSTRALIA, YOU NEED TO WATCH 7TWO (on channel 72).

FOR THE BEST KIDS PROGRAMMING IN AUSTRALIA, YOU NEED TO WATCH ABC2 AND ABC3 (on channel 23).

7TWO, ABC2 & ABC3 ARE ALL DIGITAL CHANNELS.

TO WATCH THESE, YOU NEED TO SWITCH TO FREEVIEW DIGITAL TELEVISION.